12/13/2023 0 Comments Unique hype collection instagramThey segmented the audience into digital zips and targeted people who were on their phones around Walgreens' location. Häagen-Dazs doubled down on audience segmentation to reach their target audience. The challenge encouraged audiences to stop by the sampling events and show off their free single serves of ice cream on Instagram. The influencers also hosted the #HDOpenContainer Instagram challenge. Influencers Twin Melody shared the following video promoting Gymshark activewear with #Gymshark66 - the video has 751k+ likes and 4950 shares. What would they get in return? A year's supply of Gymshark.įor this campaign, Gymshark partnered with six sports and athlete influencers with a strong presence on TikTok and Instagram to raise awareness around the challenge. The campaign asked the audience to challenge themselves for 66 days through positive habits and an active lifestyle. It was built on engaging the community in the most meaningful way. The idea behind #Gymshark66 was more than a trend. Their campaign - 66 Days: Change Your Life challenge - was a massive hit on TikTok and Instagram. Gymshark is one of the most active gym wear brands using influencer marketing throughout the past years. ![]() Using simple and natural language makes the brand messaging sound authentic and understandable. That way, influencers don't feel like a branded microphone reading from a script. If you provide an influencer campaign brief, ensure you allow for maximum creative freedom. ✅Let your influencers speak about the brand naturally and spontaneously. Nord VPN sponsored 598 videos and received 5.7M likes, 91.5M views, and a reach of 2.2B. Mayuko Inoue, who focuses on creating technology with empathy and compassion, shared a day in her life and seamlessly integrated NordVPN in the video. By finding the right creators and using sponsored posts, they were able to scale their influencer marketing program from 1 to 14 global markets and is scattered across 23 different verticals - entertainment, tech, and gaming. We spoke to Influencer Marketing Manager Laura Garsdal and she notes that their most important criteria when sourcing influencers are audience demographics. As a side note & disclaimer, NordVPN uses Modash to find creators to partner with. With the YouTube campaign, NordVPN focused on the macro-influencer program and secured some of the biggest names as their ambassadors. NordVPN, a virtual private network, relies heavily on influencer marketing on YouTube - 85.3% of Nord VPN's social traffic comes from there. Learn more: Here's everything you need to know to get started on TikTok influencer marketing. What's the solution? Encourage your employees to become brand ambassadors and share content for you - increasing brand awareness and making the brand more relatable. ✅ For small businesses, collaborating with a celebrity or a mega-influencer is difficult. The brand launched a campaign under the hashtag #CharliXDunkinContest, and Dunkin released a new beverage named "The Charli." The agreement was not only limited to Charli posing with Dunkin products but also creating her own TikTok content for the campaign. The account regularly posts behind-the-scenes content about the Dunkin menu and shares how the world-famous donuts are made.Īnd one of the key factors of its TikTok popularity is strategic influencer marketing.ĭunkin did a long-term sponsorship with Charli D' Amelio - one of the biggest stars of TikTok with 144.5 million followers. With 3.1 million followers and 22.4 million likes, Dunkin' Donuts has a huge presence on TikTok. DunkinĬampaign type: Celebrity collaboration, brand ambassadorship, product collaboration In this article, we are discussing 16 influencer marketing campaign examples that have done incredibly well so you can see what they did well and how you can apply it in your own business. Whatever the case may be - you are at the right place. Or maybe you’ve tried all the typical options and are ready for something different. ![]() ![]() You want to stand out from the crowd but don’t want to try the same things everyone else is doing. ![]() Influencer marketing is becoming an increasingly crowded space - making it challenging to come up with unique, exciting, and engaging campaigns.
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